Multi-Brand of the Next Level

The prefix “multi” [pronounced as ˈməltē] means “more than one” or “many” is an over-used prefix by many. A “multi-brand” company for instance, is a company that carries more than one brand – which means two or three or more. But what if the brands carried are more than five? Or ten? Or more than twelve even? What kind off a multi-brand company is that? Well, that is what you call “the next level”.

Wheeltek, like many companies started off with just one brand and one store. It sold motorcycles for the brand Suzuki way back in 1974 in a small growing city called Cabanatuan. They set off expanding by building branch upon branch within the nearby areas. Then slowly, but surely starting in 1988 onwards, they acquired one after another a multitude of brands that lay the foundation for a legacy of trust like no other.

From the very beginning, Wheeltek acquired brands that were not your run-of the-mill names or fly-by-night brands. They set out to acquire the best the world had to offer with globally renowned names starting with the four top Japanese motorcycle brands – Kawasaki, Yamaha Honda, and Suzuki.

Soon after that, they delved into cars with the brand Chevrolet and Suzuki auto. And within the same timeframe acquired more motorcycle brands like KTM, Husqvarna, Piaggio and TVS. Then, not settling down and pursuing even higher standards – shortly after few years came the Ducati and Harley Davidson brands. Not only that, they once again added even more cars with the Geely and MG brands.

Not being satisfied to have only Japanese, American, Austrian, Indian and Italian brands, the company set out to gain the British brand Triumph alongside Vespa & Piaggio where at this point, the combination of all these brands gave birth to the identity of Wheeltek Group of Companies in 2021. However, not letting a simple title stop progress, this year alone in 2022 once again, Wheeltek acquired three more motorcycle brands – CFMoto, MV Augusta, and Aprilia.

All these names add up to a whopping 15 motorcycle brands and 4 auto brands that make up the total of NINETEEN brands that comprise the Wheeltek Group of Companies in 2022 sold nationwide in nearly all major cities & provinces in the country.

One might ask the question “Why?”

Simply put, the answer is as singularly worded as the question. And the answer is “TRUST”. The more brands a dealer carries, the more trust you can put in that dealer by the sole virtue of the trust that is given to them by the manufacturer themselves. A manufacturer chooses a dealer who has the capability to sell, serve and give the customer what is expected. In other words, if there are 19 global corporations that trust Wheeltek, why shouldn’t you?

Want to find out more? Visit their website at www.wheeltek.com.ph or connect with their Facebook page Wheeltek Nationwide.