2017 Sinulog Festival with WheeltekPosted on: January 18, 2017
Approximately 3 million people joined this year’s Sinulog Festival and has long cemented its spot as one of the biggest festivals in the Philippines.
Wheeltek Motor Sales Corporation along with Kawasaki Motors Philippines has joined 50 other companies in this big feast of the Santo Nino. The word Sinulog comes from the Cebuano adverb “sulog” which roughly means “like water current movement;” it describes the forward-backward movement of the Sinulog dance. The dance consists of two steps forward and one step backward, done to the sound of drums.
Actor and TV Host Luis Manzano joined Wheeltek along with all of its Area Managers during the celebration, with Wheeltek and Kawasaki Executives also joining the parade.
On April 1521, Portuguese navigator Ferdinand Magellan arrived in Cebu (then called Zebu). Cebu’s Rajah Humabon, along with his wife Hara Amihan and subjects, were baptized and converted to the Christian faith by Father Pedro Valderama, the expedition’s priest.
Magellan then gave an image of the Child Jesus to Amihan, christened as Juana to honor Charles I’s mother as a baptismal gift, according to the journal of Antonio Pigafetta.
The dance steps used in the ritual are believed to be from Baladhay, who was allegedly cured from sickness by Santo Niño.
According to accounts, Baladhay who was Rajah Humabon’s adviser, fell ill and after a few days, was found shouting and dancing shortly after he was “cured by the Santo. Nino”.
Baladhay’s dance movements resembled the back-and-forth movement of the water current.
It was not until 1980 that the first official Sinulog Festival was held with then Ministry of Sports and Youth Development (MYSD) Regional Director David Odilao Jr organizing the event with 7 schools and universities spearheading the street dance parade from the Plaza Independencia.
Wheeltek’s unique float, was inspired by the company’s showrooms nationwide, with the newest Kawasaki motorcycles on display.
In the spirit of Sinulog, Wheeltek joined the millions of people to give thanks to the Lord for all the blessings of 200 branches nationwide with thousands of employees, having the best products in the market and to give back to the riding community who constantly supports us.